Last updated 14 August 2026. Written to be read, like everything else here. If anything is unclear, ask: hello@anaptyxuk.com.
“Anaptyx”, “we” and “I” means Anaptyx UK, the business advisory practice of Jessica Middleton, contactable at hello@anaptyxuk.com. “You” means the client engaging our services. Our services are provided to businesses and business owners acting in the course of business, not to consumers.
Anaptyx provides business advisory services, including diagnostic and investigative engagements (such as The Fix™, The Second Opinion™ and The Proof), follow-on advisory and implementation work, and — where an engagement establishes the need — the design and build of bespoke business infrastructure. The scope, deliverables and timeline of each engagement are as described on our website, in the payment link or written proposal you receive, or as otherwise agreed with you in writing. Where those descriptions differ, the most recent written agreement applies.
Fees are stated at the point of booking and are payable in advance unless agreed otherwise. Payments are processed by Stripe; we do not see or store your card details. Where an instalment plan is offered and chosen, the first payment is taken at booking and the remaining payments collect automatically at monthly intervals; all instalments remain payable even if the engagement concludes before the final instalment date. Where a fee is stated as creditable against a later engagement (for example, The Second Opinion™ credited against The Fix™ within 30 days), the credit applies once, within the stated window, and has no cash value.
Calls and sessions are booked through our scheduling system. You may reschedule any call with at least 48 hours’ notice at no charge. Missed calls, or cancellations with less than 48 hours’ notice, may be treated as delivered at our discretion. If you need to pause or withdraw from an engagement after work has begun, fees for work already performed are not refundable; we will always tell you honestly what has and hasn’t been done. If we cancel an engagement before work begins, you receive a full refund.
Our work runs on evidence. You agree to provide accurate, honest and reasonably complete information — the numbers, the roles, the reality — and to secure any permissions needed for us to see it. Our findings and recommendations are only as good as the information provided; we are not responsible for conclusions distorted by information that was withheld, incomplete or inaccurate.
Everything you share with us in the course of an engagement is confidential. We do not share your information with anyone outside the engagement except the service providers who process it on our behalf (see our Privacy Policy) or where the law requires. Anything we ever publish about client work — case studies, examples, patterns — is anonymised beyond recognition. You agree, likewise, to keep confidential any methods, working documents and materials of ours that are not public.
Written deliverables (readings, reports, findings) are yours to keep and use within your business. Where Anaptyx designs or builds bespoke infrastructure, software or tooling for you, ownership of the delivered work transfers to you on payment in full, with no ongoing licence fee or subscription lock-in owed to us. We retain ownership of our own methods, frameworks, templates and know-how, including as improved through the engagement. Neither party acquires the other’s trade marks.
Anaptyx provides business advisory services. We are not your accountant, auditor, solicitor, tax adviser or regulated financial adviser, and nothing in our work constitutes accounting, audit, legal, tax or regulated financial advice. Where our findings touch those areas, we will say so plainly and recommend you take the appropriate professional advice. Decisions about your business remain yours: we will tell you what we see and what we would do, and you decide what to act on.
Nothing in these terms limits liability that cannot lawfully be limited, including for fraud, or for death or personal injury caused by negligence. Subject to that, our total liability arising out of or in connection with an engagement is limited to the fees you paid for that engagement, and neither party is liable to the other for indirect or consequential losses, loss of profit, loss of revenue or loss of opportunity. We do not guarantee any particular commercial outcome — no honest adviser can.
Content on anaptyxuk.com, including the Journal and the free interactive experience, is general commentary and is provided for information. It is not advice about your specific business and should not be relied on as such. The free experience states, correctly, that it cannot diagnose your business.
These terms, together with your payment confirmation and any written proposal, are the whole agreement between us and replace anything previously discussed. If any part of these terms is found unenforceable, the rest stands. Neither of us is liable for delay caused by events genuinely outside our control, though we will always communicate honestly about timing. We may update these terms from time to time; the version on this page at the date of your booking is the one that applies to you. These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
Questions about any of this: hello@anaptyxuk.com. Asking is free.